.15-Jan-09: Public Relations and Gaza
"One of this blog's two authors has an op-ed that appears as the Jerusalem Post's lead guest blog, and also on the FrontPageMag website.
PR and Gaza
By FRIMET ROTH
Israel is stuck in a PR morass. All of the logical arguments that its spokesmen have been hammering away at leave the foreign press cold.
The Economist's former Israel correspondent, Gideon Lichfield, wrote last week of Israel's PR: "[It] is so sophisticated that there is still no adequate word for it in English." The Palestinians, on the other hand, are so inept, he adds, that they "barely know what a spokesman is.".
Hyperbole aside, Lichfield is on target when he explains why Israel's media blitz for Operation Cast Lead has fallen flat on its face: "Partly, of course, it's because the numbers are against it... On television, what looks bad looks bad.""
This Ongoing War
PR and Gaza
By FRIMET ROTH
Israel is stuck in a PR morass. All of the logical arguments that its spokesmen have been hammering away at leave the foreign press cold.
The Economist's former Israel correspondent, Gideon Lichfield, wrote last week of Israel's PR: "[It] is so sophisticated that there is still no adequate word for it in English." The Palestinians, on the other hand, are so inept, he adds, that they "barely know what a spokesman is.".
Hyperbole aside, Lichfield is on target when he explains why Israel's media blitz for Operation Cast Lead has fallen flat on its face: "Partly, of course, it's because the numbers are against it... On television, what looks bad looks bad.""
This Ongoing War
posted by madtom at 2:12 PM
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